Adam Cornwell: Turning CRM Strategy Into Sales Rep Satisfaction
Adam Cornwell
When spreadsheets and pipelines surround us, it’s easy to forget the bigger picture: impact, strategy, and real operational transformation. But for Adam Cornwell, VP of Revenue Operations at Health Catalyst, data is the engine that powers more purpose-driven sales organizations.
In this episode of the Go-To-Market with Dr. Amy Cook podcast, Adam shares the behind-the-scenes story of how his team tackled a massive CRM overhaul not just by making changes but by measuring them. The result? A 40% improvement in sales rep satisfaction and a compelling case for data-driven decision-making inside the RevOps function itself.
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