How to Write a Positioning Statement For Your GTM Strategy
In a crowded market, clarity creates advantage. With 77% of consumers preferring to buy from brands that share the same values, a strong identity signals who you serve and why you matter. Yet, many companies jump straight to go-to-market execution. They design...
The Future of RevOps: 2030 Predictions and the Rise of the AI
Disjointed systems and spreadsheet-driven planning still bog down many RevOps teams, keeping the function tactical instead of strategic. By the end of 2025, 75% of high-growth B2B organizations will have a dedicated RevOps function in place. This approach no longer...
Marketing & GTM Planning FAQ: Your Questions Answered
Your marketing team launches a campaign but the leads get lost in a maze of disconnected territories and misaligned sales goals. This friction isn’t a people problem; it is an operational one, stemming from a go-to-market strategy that lives in spreadsheets...
