The B2B Guide to Storytelling in Marketing: From GTM Plan to Sales Pitch
Storytelling adoption grew 46% in 2024. Yet for B2B revenue leaders, much of the advice still feels impractical. Vague talk about brand identity and consumer examples misses the point: you must build your story on data. Use this framework to move beyond generic brand...
A RevOps Guide to Forecasting for Multi-Product Companies
Companies that master data-driven forecasting techniques grow 19 percent faster than those relying on guesswork. Yet for organizations managing multiple products, this can feel out of reach. As your portfolio expands, complexity grows exponentially, turning reliable...
Cross-Functional Forecasting Alignment: A RevOps Playbook
A Deloitte study found that 73% of employees report improved performance when they collaborate. Yet for most revenue teams, the forecasting process feels less like a strategic huddle and more like a contentious exercise. Sales, marketing, and finance operate from...
