The RevOps Leader’s Guide to AI in GTM Capacity Planning
Most go-to-market teams still build annual capacity plans in static spreadsheets that break the moment they meet reality. The Demand for AI is projected to grow 33% annually through 2030. That pace only widens the gap between dynamic markets and static plans. This...
A Modern Guide to Seasonality in Sales Capacity Models
Does your annual sales capacity plan feel disconnected from reality just a few weeks into the new year? You are not alone. Most companies build static, top-down models that ignore the predictable peaks and valleys of seasonal demand, leading to missed forecasts,...
A RevOps Guide to Forecasting Marketing-Sourced Pipeline
Traditional pipeline methods fail most sales teams, with only 20% able to forecast with over 75% accuracy. While this challenge affects the entire revenue organization, the most volatile and misunderstood variable is often the marketing-sourced component. Gut-feel...
