Over Forecasting vs. Under Forecasting: Why Errors Are Costly
If your forecast is off, your plan is off. Miss by enough and hiring, marketing, and investor trust all wobble. Research from Forrester (formerly SiriusDecisions) shows how common this is: 79% of sales organizationsย miss their forecast by more than 10%. Many teams...
How to Build a Custom AI Forecasting Model That Works
With AI adoption now at 88% and delivering a $3.70 ROI for every dollar spent, revenue leaders are right to apply its power to sales forecasting. Predictable growth is achievable when forecasting is tied directly to the GTM plan. Yet many organizations find their new...
The 7 Forecasting Mistakes Sabotaging Your Revenue
According to a Forecastio analysis of data fromย Gartner, fewer than 50% of sales leaders have high confidence in their sales forecasts. This lack of confidence is not just a feeling. It leads to missed revenue targets, inefficient resource allocation, and strategic...
