Last Touch Attribution: What It Is, When It Works, and Why Most Revenue Teams Outgrow It
41% of marketers still rely on last-touch attribution as their primary model for online channels. That means nearly half of all marketing teams are making budget decisions, defending ROI, and planning campaigns based on a model that ignores every interaction except...
Sales Forecasting Methods: How to Choose the Right Approach for Predictable Revenue
Forecast accuracy is getting worse. Only 40% of organizations report high or good forecast accuracy, a 13% decline from 2021 levels when 53% achieved satisfactory results. For RevOps leaders accountable to boards, investors, and executive teams, that trajectory...
Pipeline Forecasting: The Complete Guide to Accurate Revenue Predictions in 2026
Less than 20% of sales teams achieve forecast accuracy above 75% using traditional pipeline methods. That means more than 80% of revenue organizations are making critical hiring, investment, and resource decisions based on numbers they cannot trust. Here is the...
