How to Write a Positioning Statement For Your GTM Strategy
In a crowded market, clarity creates advantage. With 77% of consumers preferring to buy from brands that share the same values, a strong identity signals who you serve and why you matter. Yet, many companies jump straight to go-to-market execution. They design...
Fullcast Names Ryan Northington As Chief Customer Officer
SALT LAKE CITY, Dec. 3, 2025 /PRNewswire/ — Fullcast, the leading platform for Go-to-Market (GTM) planning and execution, today announced the appointment of Ryan Northington as the company’s Chief Customer Officer. In this new role, Northington will lead...
Deal Health vs. Pipeline Health
Your pipeline coverage looks healthy and your CRM dashboard is green, yet quarter after quarter, deals slip and forecasts are missed. While companies with well-managed sales pipelines see 28% higher revenue, that high-level view often hides critical risks brewing at...
Align Compensation Plans with Territories and Quotas
According to our latest research, a staggering 76.6% of sellers missed their quota in the first half of 2025, revealing a major gap between planning and performance. This is not just a sales issue. It signals structural misalignment across the revenue engine. The...
