How to Conduct a B2B AI Readiness Audit
By the end of 2024, usage of AI-powered toolsย surged to 75%, up from 22% a year earlier. Many revenue leaders are switching on AI before checking whether their data, processes, and teams can handle it. That rush creates rework, wasted spend, and missed targets. AI...
A Practical Framework for Evaluating AI Tools for Your GTM Stack
AI is reshaping GTM with real-time, data-driven strategies, as outlined inย revolutionizing traditional GTM. For many GTM leaders, a chaotic landscape of point solutions buries this opportunity. Every new app risks creating another data silo, which adds complexity...
How to Operationalize AI in Your GTM Strategy
AI is already in your GTM stack. The real question is whether it reduces busywork and drives revenue efficiency.ย 93% of GTM teamsย use AI in some form today, which makes it urgent to move from scattered experiments to an operational plan. The biggest risk now is...
How to Audit and Activate AI in Your Go-to-Market Strategy
Withย 78% of organizationsย now using AI, many teams feel real pressure to turn on new tools fast. If your stack already feels crowded, you are not alone. Disconnected AI point solutions often add noise, not clarity. When data is messy or processes are misaligned, AI...
