Rachel Krall: RevOps That’s Reshaping Strategic Finance
After nearly 10 years in various RevOps leadership roles at LinkedIn, Rachel Krall recently transitioned into Strategic Finance—just as AI and digital transformation are redefining how business teams operate. In this exclusive conversation with Go To Market with Dr....
10 Essential Steps to Sales GTM Planning
Taking the first step toward more effective go-to-market (GTM) planning is easier than you might think. Whether you’re refining the target audience, optimizing your sales process, or aligning your marketing efforts, starting with a clear plan sets the stage for...
Mason McMullin: Broken RevOps Playbook? Here’s How to Fix It
What is your playbook? Is it just a checklist or a strategic weapon when you think about process consolidation? Too many RevOps orgs are still running like a maze of inherited processes, half-baked documentation, and ghost SOPs buried in someone’s OneDrive...
Quotas vs. Commission: Where Companies Get It Wrong
Most companies think they’ve nailed the winning formula for sales compensation. In reality, they’re winging it—and it shows. What’s the biggest culprit? Treating quota setting and commission planning as separate conversations between sales and finance. The...
