Revenue You Can (Finally) Explain.
Connect go-to-market plans to financial reality, so forecasts hold, assumptions are clear, and performance is easy to defend.
What is Fullcast?
Fullcast gives CFOs clear revenue visibility by connecting GTM planning and execution, so quarters close with confidence.
The CFO Reality
CFOs are forced to explain revenue with fragmented data and forecasts, turning every quarter into a scramble to defend assumptions instead of guide strategy.
The Fullcast Solution
Fullcast turns financial strategy into predictable revenue, eliminating spreadsheets, aligning GTM investments, and giving CFOs clear visibility into what drives growth.
Discover What’s New for CFOs
The Role of Finance in Quota Setting
This resource provides a practical, four-step framework to improve forecast accuracy, drive profitability, and build a predictable revenue plan.
Finance in Compensation Design
This guides explores financial modeling, accurate forecasting, and measuring ROI to turn a major cost center into a predictable revenue driver.
Boardroom Leadership Strategies
Learn how to align with your board by interpreting revenue structure, assumptions, and risk to clearly assess company health and strategy.
How Fullcast Works for You
Every Quarter
As a CFO, you need clear visibility between financial plans and GTM execution. Fullcast aligns strategy and execution, so you can plan confidently and drive profitable growth.
Start the year with confidence by operationalizing the financial plan immediately. Use Fullcast Pay to close commissions cleanly and reduce audit risk, while Fullcast Plan ensures GTM resources are deployed exactly as modeled. With Fullcast Revenue Intelligence, you can deliver a board-ready forecast grounded in real execution, not assumptions.
As results come in, Q2 is about tightening the model and managing risk. Use Fullcast Revenue Intelligence to explain variances and reforecast with confidence. Evaluate sales efficiency using Coverage, Capacity, and Roles, and protect recurring revenue by aligning post-sales investment through Customer Success Operations.
Q3 is when financial credibility is built for the year ahead. With Fullcast Plan, model scenarios that reconcile top-down targets with bottoms-up capacity. Align revenue goals to execution using Quota Management, and pressure-test growth assumptions through Coverage, Capacity, and Roles before plans are locked.
Finish strong and finalize a plan the board can trust. Lock territories, quotas, and resourcing in Fullcast Plan, establish clear compensation controls with Fullcast Pay, and deploy defensible targets using Quota Management, so January starts aligned, controlled, and explainable.
Q1: Execute
Start the year with confidence by operationalizing the financial plan immediately. Use Fullcast Pay to close commissions cleanly and reduce audit risk, while Fullcast Plan ensures GTM resources are deployed exactly as modeled. With Fullcast Revenue Intelligence, you can deliver a board-ready forecast grounded in real execution, not assumptions.
Q2: Optimize
As results come in, Q2 is about tightening the model and managing risk. Use Fullcast Revenue Intelligence to explain variances and reforecast with confidence. Evaluate sales efficiency using Coverage, Capacity, and Roles, and protect recurring revenue by aligning post-sales investment through Customer Success Operations.
Q3: Plan
Q3 is when financial credibility is built for the year ahead. With Fullcast Plan, model scenarios that reconcile top-down targets with bottoms-up capacity. Align revenue goals to execution using Quota Management, and pressure-test growth assumptions through Coverage, Capacity, and Roles before plans are locked.
Q4: Finalize
Finish strong and finalize a plan the board can trust. Lock territories, quotas, and resourcing in Fullcast Plan, establish clear compensation controls with Fullcast Pay, and deploy defensible targets using Quota Management, so January starts aligned, controlled, and explainable.
Resources for the CFO
The Great GTM Reset: Fullcast + Copy.ai
With the acquisition of Copy.ai, Fullcast is building the first end-to-end AI-native GTM platform.
How Copy.ai Scaled 650% Growth
See how Copy.ai managed hyper-growth with a data-driven territory management process.
Realistic Revenue Goal Setting in 2026
This post provides a data-driven framework for building an achievable revenue plan.
How Degreed Orchestrates the Entire RevOps Engine with Fullcast
Degreed’s RevOps engine was fragmented, using spreadsheets and four separate routing tools, which led to inefficiencies and misrouted leads. By implementing Fullcast, they consolidated their tech stack into a single automated platform, saving 5 hours per week on planning and eliminating lead routing errors.
Why Fullcast?
As a CFO, you need the GTM plan to support financial predictability, not add risk. Fullcast connects GTM strategy to reliable outcomes.
Improve Forecast Accuracy
Bridge the gap between your financial model and sales reality. Fullcast’s data-driven capacity and territory planning provides a realistic foundation for revenue projections, helping you reduce budget vs. actual variances and deliver more reliable guidance to the board.
Maximize ROI on GTM Spend
Ensure every dollar invested in sales and marketing is optimized. Fullcast helps you align headcount and resources to the highest-potential market segments, preventing costly misallocations and ensuring your largest P&L item—personnel—is deployed for maximum impact.
Data Driven Planning
Translate GTM strategy into a clear financial narrative. With Fullcast, you can model the financial impact of different scenarios (like market expansions or team restructures) giving the data you need to justify investments and answer tough questions from investors.
How to Get Buy-In from
Your Leadership
Fullcast’s value is clear when you can highlight specific benefits for each executive role. See how Fullcast directly aligns with each function below.
CRO (Chief Revenue Officer)
Fullcast helps CROs turn plans into predictable revenue. Align territories, quotas, and execution in one platform, so forecasts hold, sellers stay focused, and the number gets hit.
COO (Chief Operating Officer)
Fullcast helps COOs turn strategy into consistent execution. By aligning teams, resources, and GTM operations, it removes friction and keeps the business running smoothly quarter after quarter.
CMO (Chief Marketing Officer)
Fullcast helps CMOs align strategy to execution. Connect budgets, targeting, and GTM priorities so marketing drives real pipeline and adapts as the quarter changes.
Listen to the Go To Market Podcast
Michael Maximoff: AI Didn’t Break Sales. Broken Processes Did.
With 78% of sellers missing quota and cold email response rates in freefall, the answer is not another tool. Belkins co-founder Michael Maximoff breaks down why AI only works in the hands of people who have already fixed their foundation, and shares the bottom-up ABM playbook he used to rebuild his company from the ground up.
Will Spendlove: AI for GTM Isn’t About Automation. It’s About Control.
AI is taking over SDR workflows, but it cannot replicate the one thing that actually closes deals: human emotion. Will Spendlove shares why the AI SDR debate misses the point and how career longevity comes down to grace, not grind.
Justin Rashidi: The Future of SDRs, BDRs, & AI-Powered Sales
The most reliable growth lever isn't a new tool—it's a human-to-human path to trust. Learn how SeedX maintains 67% YoY growth by bridging the gap between digital lead gen and real-world relationships.
From Marine Biology to RevOps: Helena Aryafar’s Blueprint for Smarter GTM
In this episode, we dive into the "Cable TV" evolution of tech stacks, the hidden costs of tool redundancy, and how to avoid building a "Frankenstein" engine.
Fixing the Revenue Flow By Transforming Silos into Streams
Learn why the "plumbing" era of RevOps is over. Louis Poulin joins Dr. Amy Cook to discuss centralizing GTM, breaking down silos, and the 3 pillars of AI-driven revenue growth.
Why Traditional Sales Is Failing and What Actually Works in 2026
Discover first-hand why volume-first sales outreach fails and how a human-centered social selling strategy creates trust, conversations, and pipeline.
