The RevOps Advantage

How to Maximize Your Revenue Teams’ Potential

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Contributions from Leaders Who Built RevOps at:

Unlock the Strategic Playbook for High-Performance Growth

What if your revenue team could operate like a world-class pit crew?

In The RevOps Advantage, Ryan Westwood, Dr. Amy Osmond Cook, and Bala Balabaskaran reveal why RevOps is more than just a supporting function; it’s your organization’s ultimate competitive edge.

This book offers a step-by-step roadmap to align your teams, streamline your processes, and harness the power of automation to outpace the competition. Whether you’re a CEO, RevOps leader, sales executive, or investor, this is the RevOps guide you’ve been waiting for.

“This is the playbook we’ve needed. The RevOps Advantage simplifies com plexity, unifies teams, and transforms operational chaos into a competitive edge. If you’re serious about growth, start here.”

— Mike Rizzo, CEO of MarketingOps.com

“Finally a book that understands what RevOps really is. Reading this felt like grabbing coffee with the smartest ops person you know”

— Matt Volm, CEO of RevOps

“Since its debut, RevOps has puzzled many companies. Now the fastest-growing US business function, this handbook shows how to make it
truly strategic.”

— Erik Charles, fractional CMO, CRO, and expert in sales enablement and performance

“I am not much of a ‘sit down and read a book’ person, but this book was so captivating and informative, I couldn’t put it down. Just when you thought you knew everything about RevOps, this book comes along and you learn so much more!”

— Jim Sbarra, former VP of Global Sales at Domo and AVP of Sales Financial Services at Salesforce

An interview with Dr. Amy Osmond Cook, Co-Author of The RevOps Advantage

Let’s talk about the future.What should modern go-to-market leaders be doing today to build a RevOps function that’s future-ready?

Future-ready RevOps means combining marketing ops, sales ops, data ops, and enablement under one integrated umbrella. It means thinking in systems. Syncing every team, every function. And of course, staying on top of AI trends and evolving your strategy as the landscape changes.

About the Authors

Ryan Westwood, Dr. Amy Osmond Cook, and Bala Balabaskaran are seasoned RevOps pioneers who have scaled multiple companies to successful exits and built high-performance revenue teams from the ground up. At Fullcast, they’re transforming how businesses plan, execute, and scale smarter.