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Erik Charles: 3 Ways to Build a Killer Sales Comp Plan

Erik Charles

In this episode of Go-to-Market with Dr. Amy Cook, Erik Charles, a leading expert in bridging sales, marketing, and engineering to advance revenue and incentive management, explains why starting with a clear understanding of your business objectives—whether that’s growing revenue, capturing market share, or improving customer retention—you can create a plan that motivates your sales team without overcomplicating the process.
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FULLCAST

Fullcast was built for RevOps leaders by RevOps leaders with a goal of bringing together all of the moving pieces of our clients’ sales go-to-market strategies and automating their execution.
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Sales and Marketing Alignment with Justin Rishidi

True alignment requires marketing leaders to move beyond vanity metrics and develop a deep, operational understanding of the sales process. This article breaks down a back-to-basics framework to bridge the gap between departments and turn systemic friction into measurable revenue growth.

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