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Fullcast Acquires Atrium and Ebsta!

The Ultimate RevOps Powerhouse

Close the Gap Between Planning and Performance

Revenue teams don’t need more dashboards, more tools, or more disconnected data. What they need is clarity. That’s why Fullcast and Ebsta are joining forces to offer RevOps leaders a comprehensive product suite with seamless end-to-end performance across the entire revenue lifecycle.

From GTM plan-to-pay, territory and sales performance to real-time pipeline and revenue intelligence, Fullcast and Ebsta are redefining revenue operations.

Our Guarantees

Ebsta makes every seller a top performer.

Quota Attainment

We guarantee to improve your sellers’ quota attainment in the first 6 months.

Forecast Accuracy

Ebsta guarantees to achieve accurate forecasts to +/- 10% of the figure within 6 months.

Implementation

We guarantee to get you live within 30 days so you can influence this quarter’s number.

Why Now?

Because your revenue engine doesn’t have time to stall. Ebsta brings unmatched visibility into deal health, pipeline risk, and relationship dynamics. Fullcast brings precision planning, territory management, and sales performance modeling. Together, we’re delivering powerful tools to help revenue teams operate with confidence, adjust in real-time, and align execution with strategy at every stage of growth.

Pipeline Clarity + Predictive Confidence

Move beyond lagging indicators with real-time deal insights and AI-driven forecasts. Ebsta surfaces engagement data, deal health, and pipeline risk to help GTM teams act before deals go dark. Fullcast leverages this intelligence to drive high-confidence forecasting based on real buyer behavior—enabling revenue leaders to proactively optimize territory, quota, and strategy.

Performance Coaching Fueled by Clean Data

Ebsta automates contact and activity data capture across the sales cycle, which enriches CRM without adding work for reps. With clean, complete data inside Fullcast’s SPM environment, managers can confidently coach to the right metrics to replicate top performer behavior and improving execution across the team.

Planning Meets Reality

Align strategy to what’s actually happening in the market, not what you hoped would happen with Ebsta’s real-time buyer insights. Combined with Fullcast’s planning tools, organizations can create GTM plans that reflect actual market conditions.This closes the loop between planning and execution, enabling RevOps teams to adjust their strategy mid-cycle with confidence.

Community-Driven Collaboration

Ebsta builds community by embedding into the daily workflows of revenue teams, fostering collaboration, transparency, and shared intelligence. It integrates seamlessly with tools like Salesforce and email, surfacing real-time engagement and relationship insights. This alignment empowers GTM teams with a shared view of pipeline health and deal progress, strengthening internal networks and driving collective accountability.

One Mission. One Platform. One Future.

At Fullcast, we’ve always believed RevOps should be the engine of growth. With Ebsta, we’re doubling down. For CROs who need clarity, for RevOps pros who crave control, and for CEOs tired of GTM chaos, this is the comprehensive, intelligent revenue suite you’ve been waiting for.
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