Blueprint for GTM and RevOps Alignment for A Predictable Growth
Despite companies reducing sales quotas by an average of 13.3%, our new 2025 Benchmarks Report found that nearly 77% of sellers still missed their number. This highlights a massive gap between go-to-market strategy and execution. Ambitious plans often fail because of...
Stop the Blame Game among Sales and Marketing
Do the following scenarios sound familiar? Marketing campaigns promote features that the sales teams are not aware of or don’t emphasize in their pitches. Sales disregards leads that marketing has deemed valuable because they don’t align with their current strategy....
Mason McMullin: Broken RevOps Playbook? Here’s How to Fix It
What is your playbook? Is it just a checklist or a strategic weapon when you think about process consolidation? Too many RevOps orgs are still running like a maze of inherited processes, half-baked documentation, and ghost SOPs buried in someone’s OneDrive...
