Sales Performance Benchmarking with Guy Rubin
The performance gap between top-performing sellers and everyone else has widened to a staggering 10x. Despite a flood of new technology and strategies, less than a quarter of sellers consistently hit quota. This isn’t a temporary slump; it’s a systemic...
How Quotas Drive Sales Behavior (The Good and Bad)
Sales quotas are fundamental to business, yet onlyย 28% of repsย met their targets in 2023. That gap pushes teams into quarter-end panic and early-quarter lull, which damages customer trust and wrecks forecast accuracy. Most teams misread what quotas do. They are not...
Sales Quotas by Business Model: The Helpful Framework
Leaders have set the annual revenue plan. Now comes the hard part: translating that top-down number into quotas your team can actually hit. If this process feels disconnected from reality, it likely signals a gap between planning and execution. Research shows that...












