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Is It Time To Verticalize?

Is It Time To Verticalize?

Deciding whether to verticalize or not is a strategic choice that depends on multiple factors unique to your business. However, with companies facing poor retention rates, operational visibility challenges, and disappointing profits, many believe verticalization is a...
How to Create a Sales Territory Plan That Drives Revenue

How to Create a Sales Territory Plan That Drives Revenue

Smart territory management is the backbone of a winning go-to-market (GTM) strategy. The key? Designing sales territories that align with the buyer’s journey—so your reps connect with the right prospects at the perfect moment. With intelligent territory planning,...
5 RevOps Challenges With Go-to-Market Planning and Execution

5 RevOps Challenges With Go-to-Market Planning and Execution

Aligning marketing, sales, and customer success teams to support your buyer or customer journey is a crucial strategy for any business. However, executing this alignment effectively presents significant challenges. In this article, we’ll explore the top five obstacles...
Are Geographic Sales Territories Still the Best Option?

Are Geographic Sales Territories Still the Best Option?

Geographic sales territories have long been the standard for dividing up sales opportunities. They’re easy to set up and manage, but are they the best way to maximize your organization’s potential? Research shows that 58 percent of companies lack faith in their...