by Nathan Thompson | Nov 17, 2025 | RevOps, Uncategorized
Despite access to more data than ever, sales forecasting is getting worse, not better. A recent Forbes report found that 67% of sales operations leaders agree that creating accurate forecasts is harder today than it was just three years ago. This growing uncertainty...
by Nathan Thompson | Nov 10, 2025 | Blog
Nearly 8 in 10 sales organizations miss their forecast by more than 10%, a miss that creates operational chaos and misallocated resources. This signals a breakdown in the go-to-market engine that costs companies growth and shareholder trust. Most teams miss because...
by Nathan Thompson | Nov 6, 2025 | Blog
A recent roundup reports that 79% of sales organizations miss their forecast by more than 10%, which creates operational churn and misallocated resources. The main issue is not a lack of effort. It is a reliance on disconnected data, gut-feel intuition, and static...We are excited to announce that Fullcast has acquired Commissionly!
Bala Balabaskaran didn’t set out to become a founder; he built Fullcast because the tools he needed didn’t exist.
As VP of Go-to-Market Technology and Operations at Salesforce, Bala was charged with aligning sales, support, and service across a massive global organization. But even with world-class systems and teams, the process was fractured: plans made in spreadsheets didn’t translate to execution. Territory changes took weeks. GTM strategies were outdated the moment they were finalized.
So Bala built something better.
With decades of experience at Microsoft, HP, and Salesforce, and multiple patents in enterprise software, Bala knew how to create systems that scale. In 2016, he co-founded Fullcast, a platform that unites planning and execution so RevOps teams can move at the speed of change.
