Fullcast Acquires Copy.ai!
by FULLCAST | May 18, 2024 | Blog, Uncategorized
Ninety days of rep ramp time is an oft-cited estimate. But it’s not really fair to set that as an expectation if you haven’t done the work to estimate rep ramp time. Reps certainly feel this pressure, and surely they want to be fully productive as soon as possible,...We are excited to announce that Fullcast has acquired Commissionly!
Bala Balabaskaran didn’t set out to become a founder; he built Fullcast because the tools he needed didn’t exist.
As VP of Go-to-Market Technology and Operations at Salesforce, Bala was charged with aligning sales, support, and service across a massive global organization. But even with world-class systems and teams, the process was fractured: plans made in spreadsheets didn’t translate to execution. Territory changes took weeks. GTM strategies were outdated the moment they were finalized.
So Bala built something better.
With decades of experience at Microsoft, HP, and Salesforce, and multiple patents in enterprise software, Bala knew how to create systems that scale. In 2016, he co-founded Fullcast, a platform that unites planning and execution so RevOps teams can move at the speed of change.
