AI in Quota Planning: From Guesswork to Guaranteed Attainment
Only 57% of salespeople met their quotas in 2024, the lowest figure in the last five years. The drop does not reflect poor selling. Outdated, spreadsheet-driven planning that leans on guesswork, not data, drives missed forecasts and unpredictable growth. The fix is...
SDR vs. AE vs. CSM: A Guide to Sales Quotas & Compensation
Hitting sales targets is getting harder, fast. Recent industry data shows that overall quota attainment was just 43.14% as of Q4 2024, highlighting a significant execution gap. Our own research confirms this trend; our 2025 Benchmarks Report found that a staggering...
Regional vs. Segment-Based Quotas: What Drives More Revenue?
When nearly 91% of organizations have missed quota expectations, it’s clear the problem runs deeper than the number itself. For many revenue leaders, the root cause is a fundamental misalignment between their go-to-market strategy and their quota structure. The...
