by FULLCAST | Mar 12, 2026 | Uncategorized
The healthcare industry is in the midst of a seismic transformation. The days of a one-size-fits-all, relationship-based sales model are fading, replaced by a complex, data-rich ecosystem. The drivers are clear: the rise of patient consumerism, the rapid shift to...
by Nathan Thompson | Nov 18, 2025 | Blog
Healthcare leaders face intense budget pressure, heightened cybersecurity risks, and new ways of finding information. To succeed, a modern healthcare marketing strategy must be built on market reality, AI-driven visibility, and sales alignment. In a recent...
We are excited to announce that Fullcast has acquired Commissionly!
Bala Balabaskaran didn’t set out to become a founder; he built Fullcast because the tools he needed didn’t exist.
As VP of Go-to-Market Technology and Operations at Salesforce, Bala was charged with aligning sales, support, and service across a massive global organization. But even with world-class systems and teams, the process was fractured: plans made in spreadsheets didn’t translate to execution. Territory changes took weeks. GTM strategies were outdated the moment they were finalized.
So Bala built something better.
With decades of experience at Microsoft, HP, and Salesforce, and multiple patents in enterprise software, Bala knew how to create systems that scale. In 2016, he co-founded Fullcast, a platform that unites planning and execution so RevOps teams can move at the speed of change.
