by Nathan Thompson | Feb 20, 2026 | RevOps
Less than a quarter of sellers are consistently hitting their quota. That statistic alone should prompt every revenue leader to question whether their planning approach is fundamentally broken. The root cause often traces back to a disconnect between ambitious revenue...
by Nathan Thompson | Feb 9, 2026 | Blog
Most revenue leaders treat territory design and capacity planning as separate exercises. They build territories in one spreadsheet and model headcount in another. This disconnected approach is a primary reason why GTM plans fail the moment they meet reality....
by Nathan Thompson | Jan 30, 2026 | Sales
Does your annual sales capacity plan feel disconnected from reality just a few weeks into the new year? You are not alone. Most companies build static, top-down models that ignore the predictable peaks and valleys of seasonal demand, leading to missed forecasts,...We are excited to announce that Fullcast has acquired Commissionly!
Bala Balabaskaran didn’t set out to become a founder; he built Fullcast because the tools he needed didn’t exist.
As VP of Go-to-Market Technology and Operations at Salesforce, Bala was charged with aligning sales, support, and service across a massive global organization. But even with world-class systems and teams, the process was fractured: plans made in spreadsheets didn’t translate to execution. Territory changes took weeks. GTM strategies were outdated the moment they were finalized.
So Bala built something better.
With decades of experience at Microsoft, HP, and Salesforce, and multiple patents in enterprise software, Bala knew how to create systems that scale. In 2016, he co-founded Fullcast, a platform that unites planning and execution so RevOps teams can move at the speed of change.
