Read the 2026 Benchmarks Report Now!
by FULLCAST | Mar 9, 2026 | Uncategorized
Revenue teams are adopting AI tools faster than operations and IT can govern them, creating a massive blind spot in GTM execution. With 80% go unmanaged by security teams, this “Shadow AI” creates real risks to data, compliance, and day-to-day workflows....
by Nathan Thompson | Dec 24, 2025 | RevOps
By 2026, Forrester predicts the misuse of agentic AI will cause a major public breach in 2026, costing a company millions in recovery. This is not a distant, hypothetical threat for IT teams to solve. It is an imminent business risk that sits with Revenue Operations...We are excited to announce that Fullcast has acquired Commissionly!
Bala Balabaskaran didn’t set out to become a founder; he built Fullcast because the tools he needed didn’t exist.
As VP of Go-to-Market Technology and Operations at Salesforce, Bala was charged with aligning sales, support, and service across a massive global organization. But even with world-class systems and teams, the process was fractured: plans made in spreadsheets didn’t translate to execution. Territory changes took weeks. GTM strategies were outdated the moment they were finalized.
So Bala built something better.
With decades of experience at Microsoft, HP, and Salesforce, and multiple patents in enterprise software, Bala knew how to create systems that scale. In 2016, he co-founded Fullcast, a platform that unites planning and execution so RevOps teams can move at the speed of change.
