The PLG Forecasting Playbook: A Step-by-Step Guide
Product-Led Growth is no longer a niche strategy; it is the default engine for modern SaaS. Yet many GTM playbooks still measure success using models built for top-down selling. Forecasting models built for top-down, sales-led motions simply break when applied to the...
Forecasting Subscription vs. Transactional Sales Guide
The subscription economy is growing quickly, with the global market for billing management projected to hit around USD 32.86 billion by 2034. This growth raises the bar for revenue leaders who need reliable forecasts, yet many are still using a playbook built for a...
AI in Quota Setting: From Guesswork to Guaranteed Attainment
Sellers who partner with AI are 3.7 times more likely to hit their targets. That advantage shows up when teams use AI to plan quotas, prioritize pipeline, and coach performance. Yet most revenue teams still build their plans on guesswork, relying on formulas like...
