Fullcast Acquires Copy.ai!
by Nathan Thompson | Dec 3, 2025 | Blog
The conversation around AI in the workplace is often polarized, swinging between utopian promises of a 30-hour workweek and dystopian fears of mass job replacement. For business leaders, the most pressing question isn’t if AI will change things, but how to...
by Nathan Thompson | Nov 18, 2025 | Blog
The business world is at a pivotal crossroads, and the catalyst is artificial intelligence. The rise of AI is not just another technological iteration; it is fundamentally reshaping everything from how sales territories are designed to how marketing campaigns are...We are excited to announce that Fullcast has acquired Commissionly!
Bala Balabaskaran didn’t set out to become a founder; he built Fullcast because the tools he needed didn’t exist.
As VP of Go-to-Market Technology and Operations at Salesforce, Bala was charged with aligning sales, support, and service across a massive global organization. But even with world-class systems and teams, the process was fractured: plans made in spreadsheets didn’t translate to execution. Territory changes took weeks. GTM strategies were outdated the moment they were finalized.
So Bala built something better.
With decades of experience at Microsoft, HP, and Salesforce, and multiple patents in enterprise software, Bala knew how to create systems that scale. In 2016, he co-founded Fullcast, a platform that unites planning and execution so RevOps teams can move at the speed of change.
