by FULLCAST | Apr 3, 2026 | Uncategorized
Collaboration between humans and artificial intelligence is valued at up to $15.7 trillion in economic impact by 2030. Yet most organizations capture only a sliver of it. Their AI pilots stall, disconnected from core business goals and unable to deliver measurable...
by Erick Ramírez | Jan 15, 2026 | Uncategorized
By the end of 2025, over 70% of B2B organizations relied on AI-powered strategies to drive growth. Yet many of these GTM plays are destined to fail because companies buy powerful AI tools without the operational framework to coordinate them. This tool-first approach...We are excited to announce that Fullcast has acquired Commissionly!
Bala Balabaskaran didn’t set out to become a founder; he built Fullcast because the tools he needed didn’t exist.
As VP of Go-to-Market Technology and Operations at Salesforce, Bala was charged with aligning sales, support, and service across a massive global organization. But even with world-class systems and teams, the process was fractured: plans made in spreadsheets didn’t translate to execution. Territory changes took weeks. GTM strategies were outdated the moment they were finalized.
So Bala built something better.
With decades of experience at Microsoft, HP, and Salesforce, and multiple patents in enterprise software, Bala knew how to create systems that scale. In 2016, he co-founded Fullcast, a platform that unites planning and execution so RevOps teams can move at the speed of change.
