The Direct Link Between Deal Health and Win Rate
Most GTM leaders track standard sales pipeline health metrics: qualified leads, win rate, average deal size, and total pipeline value by stage. But tracking metrics independently is not enough. The real problem is that many teams miss the direct relationship among...
Regional vs. Segment-Based Quotas: What Drives More Revenue?
When nearly 91% of organizations have missed quota expectations, it’s clear the problem runs deeper than the number itself. For many revenue leaders, the root cause is a fundamental misalignment between their go-to-market strategy and their quota structure. The...
How to Write a Positioning Statement For Your GTM Strategy
In a crowded market, clarity creates advantage. With 77% of consumers preferring to buy from brands that share the same values, a strong identity signals who you serve and why you matter. Yet, many companies jump straight to go-to-market execution. They design...
Fullcast Names Ryan Northington As Chief Customer Officer
SALT LAKE CITY, Dec. 3, 2025 /PRNewswire/ — Fullcast, the leading platform for Go-to-Market (GTM) planning and execution, today announced the appointment of Ryan Northington as the company’s Chief Customer Officer. In this new role, Northington will lead...
