Stop the Blame Game among Sales and Marketing
Do the following scenarios sound familiar? Marketing campaigns promote features that the sales teams are not aware of or don’t emphasize in their pitches. Sales disregards leads that marketing has deemed valuable because they don’t align with their current strategy....
6 Best Strategies for Territory Sales Growth in 2025
It was the statistic that knocked sales reps into reality: Ninety-one percent of sales teams missed 80 percent or more of their quota targets in 2024. As 2026 prepares to make an appearance, do you know which direction your sales quotas are going? Whether expanding...
4 Ways to Eliminate Gut-Instinct Decision-Making in Territory Planning
When it comes to making consequential business decisions, companies shouldn’t rely on their own instincts. Organizations that use hard data to drive decision-making are 19 times more likely to be profitable than businesses that make decisions based on intuition,...
4 Ways An Integrated GTM Strategy Drives Territory Planning
In an ideal world, the sales side of a business should be well-aligned with marketing and other teams that help shape the business’s revenue strategy. Unfortunately, that’s rarely the case. The average degree of alignment between sales and marketing in B2B...
