According to Gartner research, 75 percent of the highest-growth companies will adopt a RevOps model by next year. With that rapid growth comes growing expectations, particularly among sales.
You can have the best data, innovative strategy, and powerful tech stack, but if your sales team isn’t aligned, RevOps will be dead on arrival. Misaligned goals, inconsistent processes, and siloed communication don’t just slow things down—they actively sabotage growth.
A system that eliminates these obstacles is the root of every successful RevOps model. “You need a system that brings it all together; that it’s all related,” explained Erik Charles, a Fullcast RevOps advisor and CRO. “The first sale on your comp plan is to the sales rep. The second thing is to sell them on the territory. The third thing is, you’ve got to make it easy to understand.”
Erik explained further that RevOps exists to unify revenue-generating functions, and that starts with getting sales on the same page: clear territories, consistent compensation plans, and total transparency into performance. No alignment, no execution. Period.
Read more: Quick Fixes for Failing Compensation Plans
That’s why Fullcast’s strategic addition of automated incentive and compensation planning is more than just a product enhancement—it’s a strategic leap toward a unified performance platform built for modern Go To Market teams.
The Problem with Traditional Commission Processes
Manual commission tracking is a nightmare. Spreadsheets break, sales reps dispute calculations, and finance scrambles for answers. By the time leadership has clear visibility, the quarter is already over. These inefficiencies are costly and annoying. They slow decision-making, erode trust, and make aligning team performance with go-to-market strategy harder.
Read more: How One Startup Turned Comp Plans Chaos Into Opportunity
Gartner analytics found that sales reps who spend just one hour per day working on non-selling tasks reduces their earning potential by 16.4 percent. Salespeople don’t drive revenue by sitting in meetings, wrangling spreadsheets, or chasing paperwork—they make money by closing deals.
Meet Commissionly: Fullcast’s Automated Commission Platform
By integrating commissions directly into the Fullcast platform, RevOps teams now have a single source of truth that connects planning, performance, and payout in real time.
Here’s what sets it apart:
- Automated Accuracy: No more manual uploads or mismatched quota assignments. Commission calculations update automatically as territories, quotas, and deal data evolve. The automated missing payments report helps protect your revenue with precision—our advanced report quickly flags missing payments post-import, ensuring financial accuracy and boosting operational efficiency.
- Faster Reps, Fewer Disputes: Reps see exactly how their commissions are tracking—no waiting for end-of-month spreadsheets or mystery math. In addition, real-time residual calculations capabilities provide instant access to prebuilt reports and dashboards that deliver actionable insights at a glance—empowering faster decisions and smarter performance tracking.
- Integrated Planning to Payout: Changes in segmentation, coverage, or quotas flow straight into commission logic. Your comp plans stay aligned with your go-to-market plan without the RevOps team needing to reinvent the wheel every time.
- Scalable Governance: As your team grows, your commission rules grow with it—without adding administrative complexity.
- Easy Split Managements: Automated agent split calculations take the guesswork out of commission management—boosting accuracy, saving time, and eliminating manual errors for fair, efficient, and fully transparent payout distribution.
A single MID can be split across multiple agents with flexible configuration at the MID level. Territory managers can allocate commissions using gross or net revenue, and splits can be updated as business needs evolve. Reassigning MIDs to different agents is simple, keeping your commission structure agile and aligned.
The Bigger Vision: Policy-Driven Execution with a Full Sales Performance Management Platform
A business survey found the overall sentiment among leaders is that annual sales territory planning takes “way too much time, and never produces the results you want.” Research shows that 76 percent of companies still use a geographic sales territory model to assign accounts to sales reps, and 83 percent of territory managers design their territories with spreadsheets. But here’s the kicker, nearly 40 percent believe territory planning could be more valuable to plan more frequently, highlighting potential inefficiencies in current practices.
Our goal at Fullcast is to provide companies with innovative, AI-sourced territory planning that empowers leaders to accelerate their go-to-market with a platform via a centralized source of information that supports data-driven decision-making, and encourages collaboration to ensure teams stay aligned on revenue goals.
Read more: Efficiency Starts With Smarter Commission Planning
With the addition of Incentive Compensation Planning and Sales Performance Management functionality, Fullcast is laying the foundation for a performance platform where RevOps teams can do more than plan and operate—they can optimize performance across the board.
As a Sales Performance Management platform, Fullcast offers customers a transformative user experience, equipped with an AI enabled, no-code platform built to deliver automated territory planning, capacity planning, quota planning, and incentive compensation planning from a centralized location.
Leverage Data
Every sales activity is connected to outcome data through seamless CRM integrations, giving GTM leaders a full funnel view of what’s working and define actionable insights.
Define Actionable Insights
Accurate data is your super power. With access to advanced analytics, modelling, performance insights, guided planning, and more, users can confidently define actionable, data-driven insights. With Commissionly, compensation plans are tested and modeled in advance, with live performance feedback loops built in. No guesswork and no surprises.
Deliver Optimized Plans and Goals
Sales planning and optimization is supported by six powerful tools that simplify the once time-consuming territory management tasks with:
Territory Planning Capacity Planning
Account Segmentation Sales Forecasting
Quota Planning Incentive Compensation Planning
Manage Sales Ops
Strategy changes in sales operations can be deployed with confidence and guided with proven expertise through change management support to ensure sales performance management infrastructure keeps pace with the dynamic go to market.
The Future of Sales Performance Management is Here—and Fullcast is Leading It
With the integration of automated incentive compensation, Fullcast has officially stepped into rare territory—becoming one of only two platforms offering authentic, end-to-end Sales Performance Management capabilities. This isn’t just a feature upgrade; it’s a game-changer for RevOps leaders who need more than disconnected tools and bloated tech stacks.
By bringing together planning, performance, and payout in a single, AI-enabled platform, Fullcast delivers on the original promise of SPM: to align strategy and execution at every level of the sales organization. Whether you’re planning territories, setting quotas, forecasting revenue, or paying commissions, Fullcast ensures every piece is connected—accurately, automatically, and in real time.
Your data is ready. Your plan is built. Now your performance can be, too.
