How Copy.ai is Scaling Through 650% Growth with Fullcast
At a glance
YoY growth scaled with Fullcast - "the obvious choice"
software purchase made after a cheaper competitor failed
rebuilds needed for an implementation
Who is Copy.ai?
“Cheaper wasn’t better, and I learned that the hard way. What mattered more than the software was how Fullcast showed up afterward. The CEO called me personally, listened, adjusted the roadmap, and shipped the changes. That level of accountability is rare in this industry.”
Jared Barol
VP GTM Strategy & Operations
Copy.ai is the leading AI-native Go-to-Market platform, helping sales and marketing teams accelerate their go-to-market efforts.
As the company scaled through 650% year-on-year hyper-growth, its go-to-market operations struggled to keep up. Territory planning was contentious, and the team lacked a scalable, data-driven way to manage its rapidly expanding sales organization. Fullcast provided the structure and alignment needed to turn growth into a repeatable process.
The Challenge
Hyper-Growth Headaches
Explosive 650% year-on-year growth required scalable processes that wouldn’t introduce unnecessary complexity.
Territory Turmoil
The manual process of assigning sales territories created constant friction and dissatisfaction among the sales team.
Costly Compromises
A cheaper competitor resulted in failed performance, proving that a lower price point wasn’t worth the trade-off.
The Solution
Growth Without Complexity
Facing 650% year-on-year growth, Copy.ai needed a way to build for scale without getting bogged down by unnecessary complexity. Fullcast provided the foundational GTM platform to manage this hyper-growth, making it the obvious choice to support their rapidly expanding sales organization.
Data-Driven Territory Management
Fullcast transformed territory assignment from a contentious, frustrating process into a data-backed exercise. With dashboards to prove territories were balanced, leadership gained a “great backstop” to justify decisions with numbers, reducing rep complaints and ensuring equitable account distribution.
A True Go-to-Market Partner
After a poor experience with a cheaper alternative, Copy.ai chose Fullcast for its proven value and exceptional service. From flawless, on-time implementations to executive-level engagement, Fullcast delivered a reliable partnership that saved significant time and frustration compared to other vendors.
Proactive Performance Management
Copy.ai leverages Fullcast as a critical platform for building a “low cost, high performance sales organization.” By enabling proactive performance management and introducing game-changing usability with an LLM interface, Fullcast empowers the entire sales organization, from ops to leadership, to drive efficiency and scale.
The Results
Scalable Growth, Built on a Trusted Foundation.
Scaling at Speed
Defensible Territory Design
Fullcast transformed the contentious territory assignment process into a data-driven exercise. Leadership gained a “great backstop” to justify decisions and reduce friction with the sales team.
A Flawless GTM Foundation
After a poor experience with a competitor, Fullcast became the first software purchased. Implementation required zero rebuilds or redeployments. They never looked back.
