by FULLCAST | Mar 2, 2024
EBOOK 10 Steps to Sales GTM Planning DOWNLOAD NOW Crush Your Go-to-Market Planning and Execution This eBook will explore the top ten crucial steps every RevOps team needs for successful go to market (GTM) planning and execution. From defining your ideal customer...
by FULLCAST | Mar 2, 2024
EBOOK Building a Stronger RevOps Foundation: Actionable Insights for True Go-to-Market Agility DOWNLOAD NOW How Integrating Planning and Execution Enables RevOps Agility In this ebook, you’ll discover how breaking down silos and building a collaborative...
by FULLCAST | Mar 1, 2024
EBOOK Salesforce Best Practices Through the Customer Pipeline DOWNLOAD NOW Level Up Your Salesforce Process In this ebook, you’ll discover how breaking down silos and building a collaborative customer-centric model from the ground up benefits every aspect of...We are excited to announce that Fullcast has acquired Commissionly!
Bala Balabaskaran didn’t set out to become a founder; he built Fullcast because the tools he needed didn’t exist.
As VP of Go-to-Market Technology and Operations at Salesforce, Bala was charged with aligning sales, support, and service across a massive global organization. But even with world-class systems and teams, the process was fractured: plans made in spreadsheets didn’t translate to execution. Territory changes took weeks. GTM strategies were outdated the moment they were finalized.
So Bala built something better.
With decades of experience at Microsoft, HP, and Salesforce, and multiple patents in enterprise software, Bala knew how to create systems that scale. In 2016, he co-founded Fullcast, a platform that unites planning and execution so RevOps teams can move at the speed of change.
