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Fullcast Acquires Copy.ai!
The Definitive Guide to AI in Territory Management

The Definitive Guide to AI in Territory Management

Despite record investments in sales tech, Fullcast’s 2025 Benchmarks Report found that nearly 77% of sellers still missed quota last year. A primary culprit is the outdated, spreadsheet-driven approach to territory management. In fact, one analysis suggests that...
Fullcast: The Command Center for Revenue Operations

Fullcast: The Command Center for Revenue Operations

Small changes, big consequences. That’s the reality in account-based business today. Shift a commission, rejigger a quota, redraw a territory map and watch the ripple effect slam into sales, support, finance, and beyond. Business research found that 92 percent of B2B...
How to Create a Sales Territory Plan That Drives Revenue

How to Create a Sales Territory Plan That Drives Revenue

Smart territory management is the backbone of a winning go-to-market (GTM) strategy. The key? Designing sales territories that align with the buyer’s journey—so your reps connect with the right prospects at the perfect moment. With intelligent territory planning,...
Are Geographic Sales Territories Still the Best Option?

Are Geographic Sales Territories Still the Best Option?

Geographic sales territories have long been the standard for dividing up sales opportunities. They’re easy to set up and manage, but are they the best way to maximize your organization’s potential? Research shows that 58 percent of companies lack faith in their...