4 Ways An Integrated GTM Strategy Drives Territory Planning
In an ideal world, the sales side of a business should be well-aligned with marketing and other teams that help shape the business’s revenue strategy. Unfortunately, that’s rarely the case. The average degree of alignment between sales and marketing in B2B...
How To Infuse Automation and AI Into Territory Planning
Automation and AI are revolutionizing how businesses get work done. By 2030, AI is estimated to contribute as much as $16 trillion to the global economy – more than the output of China and India combined, according to PwC industry research. But implementing automation...
4 Ways Spreadsheets Are Killing Your Sales Strategy
It’s the start of Q2, and the sales leadership team is gathered in a Zoom call, staring at a bloated spreadsheet. One manager points out that her rep’s territory doesn’t include the new accounts that were just added last month. Another leader chimes in that the total...
