Read the 2026 Benchmarks Report Now!
by FULLCAST | May 15, 2026 | Uncategorized
The predictive analytics market is projected to reach $67.86 billion by 2032, and the reason is simple: companies are tired of forecasting revenue with gut feel and getting it wrong. Yet most organizations are still relying on rep confidence scores and stage-based...
by FULLCAST | May 12, 2026 | Uncategorized
Most revenue teams don’t miss their number because reps aren’t working hard enough. They miss because leadership can’t see the problems until the quarter is already slipping away. By the time a stalled deal surfaces in your CRM, the window for...We are excited to announce that Fullcast has acquired Commissionly!
Bala Balabaskaran didn’t set out to become a founder; he built Fullcast because the tools he needed didn’t exist.
As VP of Go-to-Market Technology and Operations at Salesforce, Bala was charged with aligning sales, support, and service across a massive global organization. But even with world-class systems and teams, the process was fractured: plans made in spreadsheets didn’t translate to execution. Territory changes took weeks. GTM strategies were outdated the moment they were finalized.
So Bala built something better.
With decades of experience at Microsoft, HP, and Salesforce, and multiple patents in enterprise software, Bala knew how to create systems that scale. In 2016, he co-founded Fullcast, a platform that unites planning and execution so RevOps teams can move at the speed of change.
