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The 5 Cs of Building a Competitive GTM Strategy

The 5 Cs of Building a Competitive GTM Strategy

Traditionally, company sales funnels focus on streamlining sales and marketing initiatives. Studies show that companies are taking a closer look at their GTM strategies, with almost half (47 percent) making minor adjustments, which may include expanding their focus to...
Andy Mowat: From Four Unicorns to the Future of RevOps

Andy Mowat: From Four Unicorns to the Future of RevOps

If you’ve ever wondered how someone ends up leading RevOps and Demand Gen for not one, not two, but four unicorns, pull up a chair. This week on Go to Market with Dr. Amy Cook, Amy sits down with Andy Mowat, a RevOps rockstar with a career that includes Upwork, Box,...
Why Manual Commission Management is Holding You Back

Why Manual Commission Management is Holding You Back

Using spreadsheets to manage commissions and territory planning is like trying to plan a road trip with a paper map, a highlighter, and a stack of handwritten directions from your cousin. Sure, it technically works, but one wrong turn (or formula) and suddenly...