by Nathan Thompson | Dec 30, 2025 | Sales
For many sales reps, the annual territory planning cycle feels like a tedious administrative task with little real-world value. Ineffective planning is more than an administrative task. It is a significant business risk. Poor territory planning costs organizations...
by Nathan Thompson | Nov 20, 2025 | Sales
The gap between forecast and reality is widening and it has significant consequences for growth. While top-performing organizations report a single-digit median percentage error, many revenue teams operate with far less certainty, leading to misallocated resources,...
We are excited to announce that Fullcast has acquired Commissionly!
Bala Balabaskaran didnโt set out to become a founder; he built Fullcast because the tools he needed didnโt exist.
As VP of Go-to-Market Technology and Operations at Salesforce, Bala was charged with aligning sales, support, and service across a massive global organization. But even with world-class systems and teams, the process was fractured: plans made in spreadsheets didnโt translate to execution. Territory changes took weeks. GTM strategies were outdated the moment they were finalized.
So Bala built something better.
With decades of experience at Microsoft, HP, and Salesforce, and multiple patents in enterprise software, Bala knew how to create systems that scale. In 2016, he co-founded Fullcast, a platform that unites planning and execution so RevOps teams can move at the speed of change.
