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Saul Marquez: Whatโ€™s Next for Healthcare Marketing

Saul Marquez: Whatโ€™s Next for Healthcare Marketing

When it comes to transforming healthcare through smarter storytelling and stronger strategy, few voices resonate as powerfully as Saul Marquez, founder and CEO of Outcomes Rocket.ย  As a former medical device executive turned healthcare marketing leader, Saul has made...
Aligning Sellers and Buyers: Mastering the Full-Cycle Journey

Aligning Sellers and Buyers: Mastering the Full-Cycle Journey

The most successful revenue organizations today are no longer treating the contract signature as the finish line. Buyers want more than a handoff from โ€œsalesโ€ to โ€œsuccess.โ€ They want continuity, a partner who understands their goals, and someone accountable for value...
Why Every Company Needs A RevOps Leader On The Exec Team

Why Every Company Needs A RevOps Leader On The Exec Team

Are you moving your revenue strategy to a comprehensive RevOps model?ย  Youโ€™re not alone.ย  In a poll of the economyโ€™s highest-growing companies, 75% plan to adopt a RevOps business model by the end of this year.ย  While popular, RevOps is more than an idea; itโ€™s a...
The Dynamic Partnership of Sales and RevOps

The Dynamic Partnership of Sales and RevOps

Bipartisan, shmartisan! Weโ€™ve got your unity right here! For those who believe that the Sales and RevOps teams are destined to forever be at odds, the latest episode of Go to Market with Dr. Amy Cook is for you.ย  Andrew Conley, GTM leader and advisor, teamed up with...