4 Ways To Put Your Customers at the Center of Territory Planning
It’s never bad for businesses to invest in understanding who their customers are. Companies that excel at creating personalized experiences for customers generate 40% more revenue than those that are just average, according to industry research by McKinsey &...
4 Ways An Integrated GTM Strategy Drives Territory Planning
In an ideal world, the sales side of a business should be well-aligned with marketing and other teams that help shape the business’s revenue strategy. Unfortunately, that’s rarely the case. The average degree of alignment between sales and marketing in B2B...
From Generic to Genius: The Shift to Personalized Sales Quotas
Did your new hire just get assigned a quota of $450,000 within their first 30 days? Get real! One of the challenges for today’s go-to-market is setting quotas that balance ambition with realistic sales targets. It’s a timely endeavor. A recent report found that 91...
