Closing the GTM Strategy-to-Execution Gap
In today’s revenue operations models, the “strategy-to-execution gap” is where revenue goes to die. You design the perfect territory plan in a spreadsheet, only for it to be obsolete by the time it’s manually uploaded to your CRM. According to recent...
The Four Pillars of Modern Sales Operations Responsibilities
The scope of sales operations is expanding at a startling pace. According to Gartner, professionals in the field now dedicate 73% of their time to supporting non-sales functions, a sharp increase from just 39% in 2019. This rapid evolution makes one thing clear: Sales...
What is Sales Operations? A Complete Definition and Guide
Sales Operations is the strategic function responsible for eliminating that friction. Its importance is reflected in its rapid growth, with the number of Sales Operations professionals seeing a 38% increase between 2018 and 2020. Once a back-office role focused on CRM...
