Fullcast Acquires Copy.ai!
by Nathan Thompson | Nov 28, 2025 | Blog
It’s a painful time to be a RevOps leader, caught between the limitations of clunky, outdated tech and the transformative promise of AI and data. How do you build for the future when you’re stuck managing the past? Enter Andy Mowat, Founder at Whispered...
by Nathan Thompson | Nov 26, 2025 | RevOps
Disjointed systems and siloed teams create friction. It stalls growth, leads to missed forecasts, and burns out your best people. The impact is significant: companies with a strong RevOps framework see sales productivity increase by up to 21%. Revenue Operations...We are excited to announce that Fullcast has acquired Commissionly!
Bala Balabaskaran didnโt set out to become a founder; he built Fullcast because the tools he needed didnโt exist.
As VP of Go-to-Market Technology and Operations at Salesforce, Bala was charged with aligning sales, support, and service across a massive global organization. But even with world-class systems and teams, the process was fractured: plans made in spreadsheets didnโt translate to execution. Territory changes took weeks. GTM strategies were outdated the moment they were finalized.
So Bala built something better.
With decades of experience at Microsoft, HP, and Salesforce, and multiple patents in enterprise software, Bala knew how to create systems that scale. In 2016, he co-founded Fullcast, a platform that unites planning and execution so RevOps teams can move at the speed of change.
