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RevOps Metrics: The 11 KPIs You Need to Track Growth

RevOps Metrics: The 11 KPIs You Need to Track Growth

Public companies with a dedicated RevOps function seeย 71% higher stock performanceย than those without. That difference reflects a mindset shift: revenue operations works best when treated not as a department, but as an evidence-based discipline. The right metrics...
Why RevOps Needs a Strategic Seat at the Table

Why RevOps Needs a Strategic Seat at the Table

Is your company using RevOps? Maybe.ย  If youโ€™ve introduced initiatives for sharing data and goals, implemented digital transformation and team collaboration, and designed data-driven, revenue-focused go-to-market strategies, itโ€™s RevOps, right?ย  Almost.ย  True RevOps...
Emme Thacher: Why RevOps has never been more exciting

Emme Thacher: Why RevOps has never been more exciting

RevOps is the engine that keeps modern businesses moving. However, too often, itโ€™s misunderstood, undervalued, or mistaken for โ€œjust sales support.โ€ย  In this episode of Go-To-Market, Amy Cook sits down with Emme Thacher, VP of Revenue Operations at Beam Benefits, to...
Amy Cook Named CMO of the Year at the Silicon Slopes HOF Gala

Amy Cook Named CMO of the Year at the Silicon Slopes HOF Gala

The Silicon Slopes Hall of Fame Gala lit up the historic Capitol Theatre last week, celebrating Utahโ€™s most innovative leaders and changemakers. Among the honorees, Amy Cook, CMO and co-founder at Fullcast, was awarded CMO of the Year, a recognition of her dynamic...
TechBuzz Spotlights GTM Live Highlights at Silicon Slopes

TechBuzz Spotlights GTM Live Highlights at Silicon Slopes

Last weekโ€™s GTM Live event at Silicon Slopes brought together some of the brightest leaders in revenue operations, go-to-market strategy, and Utahโ€™s thriving tech community. The energy was undeniable, sparked by big ideas, bold conversations, and a shared commitment...