by FULLCAST | Apr 27, 2026 | Uncategorized
More than half of all employees say incentive-based pay motivates them to perform better at work. According to a recent survey, 57% of respondents say working for commissions or bonuses drives them to do a better job. Yet most revenue teams still struggle with...
by Nathan Thompson | Dec 9, 2025 | Uncategorized
A staggering 66% of companies have overpaid or underpaid commissions in the past year, yet only 27% have fully automated their compensation systems. Incentive Compensation Management (ICM) combines the processes and software used to design, manage, and automate...We are excited to announce that Fullcast has acquired Commissionly!
Bala Balabaskaran didn’t set out to become a founder; he built Fullcast because the tools he needed didn’t exist.
As VP of Go-to-Market Technology and Operations at Salesforce, Bala was charged with aligning sales, support, and service across a massive global organization. But even with world-class systems and teams, the process was fractured: plans made in spreadsheets didn’t translate to execution. Territory changes took weeks. GTM strategies were outdated the moment they were finalized.
So Bala built something better.
With decades of experience at Microsoft, HP, and Salesforce, and multiple patents in enterprise software, Bala knew how to create systems that scale. In 2016, he co-founded Fullcast, a platform that unites planning and execution so RevOps teams can move at the speed of change.
