by Nathan Thompson | Feb 23, 2026 | Uncategorized
Sales teams spend a large share of their time on non-selling tasks. One study shows reps waste up to 60% of their time on manual forecasts, email sequences, data entry, and pipeline reviews. That time loss slows revenue by keeping your GTM team in repetitive work....
by Nathan Thompson | Dec 24, 2025 | RevOps
AI spend is up, but many teams still miss their number. Tools pile up, workflows slow down, and handoffs break. While revenue increases from AI are real, most organizations fail to convert that potential into results. The core issue is siloed adoption, with...
by Nathan Thompson | Dec 4, 2025 | RevOps
With at least 70% of companies reporting significant AI adoption in their GTM workflows, the age of AI is clearly here. However, for revenue leaders, many aren’t ready. In the rush to stay competitive, many are bolting on disparate AI tools, accidentally creating a...We are excited to announce that Fullcast has acquired Commissionly!
Bala Balabaskaran didn’t set out to become a founder; he built Fullcast because the tools he needed didn’t exist.
As VP of Go-to-Market Technology and Operations at Salesforce, Bala was charged with aligning sales, support, and service across a massive global organization. But even with world-class systems and teams, the process was fractured: plans made in spreadsheets didn’t translate to execution. Territory changes took weeks. GTM strategies were outdated the moment they were finalized.
So Bala built something better.
With decades of experience at Microsoft, HP, and Salesforce, and multiple patents in enterprise software, Bala knew how to create systems that scale. In 2016, he co-founded Fullcast, a platform that unites planning and execution so RevOps teams can move at the speed of change.
