How to Pilot Generative AI for an Elastic Marketing Model
A recent study shows that 92% of businesses plan to invest in generative AI, so it is critical to move from experimentation to strategic implementation. With adoption so widespread, the advantage now comes from how you connect AI to revenue. Most marketing teams...
Guide to Testing Your Brand’s Visibility in Generative AI Answers
By 2026, Gartner predicts that organic search traffic will decline by 25 percent. That change is already reshaping how buyers find you. The front door to your brand is now an AI. Your visibility within models like ChatGPT, Gemini, and Perplexity is now critical. If...
How to Launch a GenAI Micro-Pilot That Drives Revenue (And Avoid the 95% That Fail)
Despite the rush to integrate generative AI, an estimated 95% of AI pilots stall and deliver little to no measurable impact. Many companies treat these efforts as tactical marketing experiments. The small fraction that succeeds takes a different approach. They start...
