by Nathan Thompson | Jan 16, 2026 | Uncategorized
Despite the rush to integrate generative AI, an estimated 95% of AI pilots stall and deliver little to no measurable impact. Many companies treat these efforts as tactical marketing experiments. The small fraction that succeeds takes a different approach. They start...
by FULLCAST | Sep 27, 2024 | Blog, Uncategorized
Does it feel like AI is virtually everywhere? That’s probably because it is. Although the fear of GenAI rallying a zombie army to take over the world hasn’t really panned out since ChatGPT launched in 2023, there’s no mistaking its presence in almost every part of...
by FULLCAST | Jun 21, 2024 | Blog, Uncategorized
Did you know that more than half of all Americans have used generative AI in one form or another over the past year? So it’s no surprise that more major tech companies are investing more in developing their own, or choosing to integrate existing programs into their...We are excited to announce that Fullcast has acquired Commissionly!
Bala Balabaskaran didn’t set out to become a founder; he built Fullcast because the tools he needed didn’t exist.
As VP of Go-to-Market Technology and Operations at Salesforce, Bala was charged with aligning sales, support, and service across a massive global organization. But even with world-class systems and teams, the process was fractured: plans made in spreadsheets didn’t translate to execution. Territory changes took weeks. GTM strategies were outdated the moment they were finalized.
So Bala built something better.
With decades of experience at Microsoft, HP, and Salesforce, and multiple patents in enterprise software, Bala knew how to create systems that scale. In 2016, he co-founded Fullcast, a platform that unites planning and execution so RevOps teams can move at the speed of change.
