by Nathan Thompson | Jan 20, 2026 | Marketing
If you think AI in account-based marketing is a future trend, the data shows youโre already behind. A recent survey found thatย 79% of B2B marketersย who use ABM are already deploying artificial intelligence in their programs. The shift from theory to practice has...
by Nathan Thompson | Dec 12, 2025 | Marketing
Account-Based Marketing is a proven revenue driver, but its manual processes make it difficult to scale efficiently. Withย 78.7% of companiesย now using AI to sharpen their ABM strategies, the question is no longer if you should adopt it, but how to do so strategically....
by Nathan Thompson | Dec 10, 2025 | Marketing
The endless debate over account-based marketing (ABM) and inbound marketing misses the point. A widely cited survey reports that 87% of marketers see ABM delivering aย higher ROIย than other strategies, which raises the stakes on the decision, yet most comparisons stay...We are excited to announce that Fullcast has acquired Commissionly!
Bala Balabaskaran didnโt set out to become a founder; he built Fullcast because the tools he needed didnโt exist.
As VP of Go-to-Market Technology and Operations at Salesforce, Bala was charged with aligning sales, support, and service across a massive global organization. But even with world-class systems and teams, the process was fractured: plans made in spreadsheets didnโt translate to execution. Territory changes took weeks. GTM strategies were outdated the moment they were finalized.
So Bala built something better.
With decades of experience at Microsoft, HP, and Salesforce, and multiple patents in enterprise software, Bala knew how to create systems that scale. In 2016, he co-founded Fullcast, a platform that unites planning and execution so RevOps teams can move at the speed of change.
