Fireside Chat: Building a Data Governance Strategy for GTM Planning
Your GTM design is only as good as the underlying data. Establishing policies that ensure long term data quality provide a solid foundation for planning. Benefits of a strong data governance strategy can be seen in balanced territories, reduced rep conflicts, and...
Fireside Chat: Aligning Sales Strategy with Sales Operations
Join Yuri Dekiba, Sr. Director of Sales Operations & Planning at Akamai Technologies and Dharmesh Singh on a chat related to aligning your sales strategy with your operations function. The gap between strategy and operations hobbles organizations. Teams that are...
Fireside Chat: Partnering with IT to Roll Out GTM Plan
Without IT, there’s no way to get your GTM plans from your spreadsheets to your CRM. In this chat, Bala and Dharmesh discuss the dependency on IT to roll out GTM plans. They explore ways to build a value-added relationship with IT and suggest ways to manage the...
Facebook leak, GDPR & why should we care?
We asked a few of our customers in Feb 2018, “Are you ready for GDPR?”. The most common response was, “what is it?”Fast forward to April 2018 and all of a sudden there has been a deluge of GDPR related webinars in our inboxes from all sorts of companies asking “Are...
