How to Run Your First Coordinated AI-Powered GTM Play
By the end of 2025,ย over 70% of B2B organizationsย relied on AI-powered strategies to drive growth. Yet many of these GTM plays are destined to fail because companies buy powerful AI tools without the operational framework to coordinate them. This tool-first approach...
How to Audit, Analyze, and Align Your GTM Strategy with AI
If your GTM plan is fuzzy, AI will not save you. It will magnify the mess. Nearlyย 15.4% of companiesย still admit they do not have a defined strategy. Leaders feel the pressure to โadd AIโ while wrestling with missed handoffs, slow follow-up, and territory confusion....
The 6 Forecasting Pitfalls That Cause 90% of Startups to Fail
Most startups do not die from a bad idea. They die because the numbers never connected to reality. The hard truth is 90% of global startupsย will fail. Use this playbook to avoid the forecasting mistakes that drain time, cash, and morale. You will leave with a model...
A Strategic Guide to B2B Sales Commission Structures
By 2026, predictive analyticsย will be central to many sales funnels, which makes data-informed compensation models more important. Your commission structure is not just a payroll function. It is the clearest way to signal your companyโs priorities to the sales team....
