How to Launch Your First AI-Powered GTM Experiment
By the end of 2025, some industry observers predict thatย over 70%ย of B2B organizations will rely heavily on AI-powered GTM strategies. The pressure to adopt AI is real, but many revenue leaders feel stuck in a sea of vague advice with no clear starting point. Do not...
How to Prepare Your B2B Pricing for Autonomous AI Buyer Agents
The shift to AI-driven procurement is not a future problem. It is an immediate strategic imperative. By 2028, at leastย 15% of work decisionsย will be made autonomously through agentic AI, a massive increase from 0% in 2024. This rapid adoption is on track to make...
Why Comp Transparency is Essential in 2026
Confidence in corporate pay transparency is collapsing. In 2022, 22% of HR professionals rated their company’s compensation transparency efforts as excellent. By 2024, that number plummeted to just 8%. This growing disconnect between employee expectations and...
The Revenue Leaderโs Playbook for Balancing AI and Human Oversight
While AI adoption is speeding up, the most successful organizations are focusing on something else. A recent study found they devoteย 70% of their effortย to people and processes, not just technology. For GTM leaders, that creates a clear tension: the push for AI-driven...
