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Is It Time To Verticalize?

Is It Time To Verticalize?

Deciding whether to verticalize or not is a strategic choice that depends on multiple factors unique to your business. However, with companies facing poor retention rates, operational visibility challenges, and disappointing profits, many believe verticalization is a...
5 Strategies For Getting a Strong ROI with Agentic AI

5 Strategies For Getting a Strong ROI with Agentic AI

Investing in agentic AI—or any form of AI—is not a guarantee of success. To the contrary, just 25% of AI initiatives have delivered expected return on investment (ROI) over the past three years, according to IBM industry research. That said, AI is the future....
Guy Rubin: Inside the Go-To-Market Benchmark Report

Guy Rubin: Inside the Go-To-Market Benchmark Report

On this episode of the Go To Market Podcast, we’re joined by Guy Rubin, a true trailblazer in the revenue operations space. As the founder of Ebsta, a company known for its groundbreaking data-driven insights into customer engagement, Guy has spent years at the...
Why Every Company Needs A RevOps Leader On The Exec Team

Why Every Company Needs A RevOps Leader On The Exec Team

Are you moving your revenue strategy to a comprehensive RevOps model?  You’re not alone.  In a poll of the economy’s highest-growing companies, 75% plan to adopt a RevOps business model by the end of this year.  While popular, RevOps is more than an idea; it’s a...