Google Put AI in Orbit. The Revenue Impact Is Closer to Home.
Google is changing where AI runs and how buyers find answers. See what Project Suncatcher and AI search mean for RevOps, GTM strategy and revenue leaders.
Microsoft Azure Crossed $100B. The Bigger Story Is What Comes Next
Microsoft Azure surpassed $100B in annual revenue. See what enterprise AI adoption means for RevOps, revenue orchestration, and smarter GTM planning.
Functions With AI vs. Human in Commission Management
Can AI fully replace human oversight in commission management? No, and not just for practical reasons. Knowing when to use AI (or not) is key.
RevOps as a Product: Why the Best Leaders Build a “C Product” First
Cory Coult, Senior Director of RevOps at Avalara, explores the evolution of “Go-to-Market engineering” and the importance of maintaining oversight in the age of AI. He explains why building internal MVPs—or “C products”—is the most effective way to scale a revenue engine without ballooning costs.
Revenue vs. Revenue Action Orchestration: What’s the Difference?
RAO platforms bring together revenue signals, AI and workflows to help sellers understand what is happening and determine what they should do next.
Salesforce Put Claude Inside the CRM. Here’s What’s Missing
CRM data explains the customer, but it doesn’t fully explain the revenue strategy. Effective revenue decisions also require context around territories, quotas, capacity, routing, pipeline coverage, compensation and growth priorities.
AI-Powered RevOps Drives 36% More Revenue Growth. Here’s What Teams Do Differently
Organizations with AI-powered RevOps achieve more revenue growth. The biggest gains come from improving decisions across the revenue operation, not simply automating tasks.
How to Conduct a GTM Execution Audit: A Framework for Revenue Leaders
Learn how to conduct a GTM execution audit to identify gaps between your go-to-market plan and actual performance. Includes framework and metrics.
From the Funnel Map to the Boardroom: Scaling Revenue via the “Go-To-Market Engineer”
Successful revenue leadership requires a unique blend of financial literacy, operational excellence, and emotional sales intelligence. Tommy Barlow discusses how AI is consolidating sales roles and why the “Go-To-Market Engineer” is the next evolution of the high-growth engine.