Go to market.
With DR. AMY COOK
Keith Lutz: Relationships Are the Real Engine Behind RevOps Success
If you think RevOps is just about tech stacks and KPIs, think again. In the latest episode of Go To Market with...
Rob Stanger: Deal Health, ICP, and the Real Work Behind Quotas
When most people think about hitting a sales number, they picture a high-performing rep closing deals at the end of the quarter.
Maxwell Nee: The Hidden GTM Risks No One Talks About
Most go-to-market strategies don’t crumble because of a lack of funding—they fail because of blind spots hiding in plain sight.
Nicole Farina: It’s Not About the Tools: True Transformation Starts With Vision
From fashion school in New York City to shaping go-to-market transformation at a global engineering simulation software company.
Jared Barol: Vertical Strategy: How to Invest Smarter, Not Faster
Building a successful vertical strategy takes more than picking the right industries—it’s about timing, investment, and structure.
Peter Ikladious: The Secret to Company Scaling: RevOps
In this episode of Go To Market with Dr. Amy Cook, Peter explains that RevOps drives efficient growth fast by aligning sales,...
Mason McMullin: Broken RevOps Playbook? Here’s How to Fix It
Mason McMullin, VP of RevOps and Strategy, doesn’t sugarcoat it: visibility is everything. If your processes aren’t documented, shared, and owned, they...
Mike Rizzo: RevOps Leaders Need a Marketing Ops Mindset
From digital marketing to RevOps: Discover Mike Rizzo’s surprising path to the top, including site migrations and revenue tech.
Lonny Sternberg: Are You Building for Today or Scaling for Tomorrow?
RevOps leaders know the grind—endless dashboards, process optimizations, and firefighting urgent issues.