Keith Lutz: Relationships Are the Real Engine Behind RevOps Success
Keith Lutz
If you think RevOps is just about tech stacks and KPIs, think again. In the latest episode of Go To Market with Dr. Amy Cook, we sit down with Keith Lutz—chief information officer and trusted RevOps advisor—to explore why relationships, not just reporting, drive real revenue success. Keith brings a unique perspective to the table, showing how empathy, trust, and cross-functional collaboration are the hidden power tools of high-performing GTM teams.