Fullcast’s robust, interactive map allows you to easily create geo-based territories visually.
How to Repurpose Gated Content for AI Search
AI search is changing the rules of discovery. With research showing that AI Overviews can cause...
Fullcast’s robust, interactive map allows you to easily create geo-based territories visually.

AI search is changing the rules of discovery. With research showing that AI Overviews can cause...
Brands that regularly A/B test their cold email programs see an 82% higher ROI. Despite this,...
A staggering 67% of sales reps don't expect to meet their quota this year, andย 84% missed...
Adding an FAQ section to your website can increase organic traffic byย up to 30%. Today, its...
Your GTM Playbook Is Obsolete (And AI Is Why) According to Forrester,ย 89% of B2B buyersย have...
According to Salesso,ย Only 24.3%ย of salespeople exceed their yearly quota, a number that...
According to a 2025 report,ย 91% of companiesย plan to increase their investment in product-led...
Companies are pouring billions into AI, yet an MIT report finds that a staggeringย 95% of pilots...
Sales compensation should fuel performance. When it is mismanaged, it becomes the biggest...
Sales teams that regularly use AI tools generate 77% more revenue per representative than those...
We are excited to announce that Fullcast has acquired Commissionly!
Bala Balabaskaran didnโt set out to become a founder; he built Fullcast because the tools he needed didnโt exist.
As VP of Go-to-Market Technology and Operations at Salesforce, Bala was charged with aligning sales, support, and service across a massive global organization. But even with world-class systems and teams, the process was fractured: plans made in spreadsheets didnโt translate to execution. Territory changes took weeks. GTM strategies were outdated the moment they were finalized.
So Bala built something better.
With decades of experience at Microsoft, HP, and Salesforce, and multiple patents in enterprise software, Bala knew how to create systems that scale. In 2016, he co-founded Fullcast, a platform that unites planning and execution so RevOps teams can move at the speed of change.