Fullcast Acquires Copy.ai!
by Nathan Thompson | Dec 30, 2025 | Sales
Despite adjusted quotas, most revenue teams still struggle to hit plan. With sellers missing targets at a rate ofย 76.6% of sellers, incentives have moved from a back-office task to a strategic priority. One projection expects the commission tracking software market...
by Nathan Thompson | Dec 10, 2025 | Uncategorized
Losing a top sales rep is painful. Whatโs worse is when the reason isnโt a competitor, but your own commission process.ย 83% of companiesย report losing reps over inaccurate commissions, a clear sign that this problem is far more than an administrative headache. Bad...We are excited to announce that Fullcast has acquired Commissionly!
Bala Balabaskaran didnโt set out to become a founder; he built Fullcast because the tools he needed didnโt exist.
As VP of Go-to-Market Technology and Operations at Salesforce, Bala was charged with aligning sales, support, and service across a massive global organization. But even with world-class systems and teams, the process was fractured: plans made in spreadsheets didnโt translate to execution. Territory changes took weeks. GTM strategies were outdated the moment they were finalized.
So Bala built something better.
With decades of experience at Microsoft, HP, and Salesforce, and multiple patents in enterprise software, Bala knew how to create systems that scale. In 2016, he co-founded Fullcast, a platform that unites planning and execution so RevOps teams can move at the speed of change.
