by Nathan Thompson | Jan 2, 2026 | RevOps
Inaccurate forecasts, siloed teams, and operational friction are not just growing pains; they are symptoms of a broken go-to-market engine. With 48% of companies now running a RevOps function, up 15% from last year, staying put means falling behind. The gap is visible...
by Nathan Thompson | Nov 3, 2025 | Blog
Companies aligned with revenue operations grow faster, often 12 to 15 times faster, and are 34% more profitable according to one analysis. That outcome reflects a shift away from the old go-to-market model that has slowed businesses for decades. For too long,...
We are excited to announce that Fullcast has acquired Commissionly!
Bala Balabaskaran didn’t set out to become a founder; he built Fullcast because the tools he needed didn’t exist.
As VP of Go-to-Market Technology and Operations at Salesforce, Bala was charged with aligning sales, support, and service across a massive global organization. But even with world-class systems and teams, the process was fractured: plans made in spreadsheets didn’t translate to execution. Territory changes took weeks. GTM strategies were outdated the moment they were finalized.
So Bala built something better.
With decades of experience at Microsoft, HP, and Salesforce, and multiple patents in enterprise software, Bala knew how to create systems that scale. In 2016, he co-founded Fullcast, a platform that unites planning and execution so RevOps teams can move at the speed of change.
