by Nathan Thompson | Dec 8, 2025 | Marketing
Your content calendar is full, but does it connect to your revenue plan? For most companies, the answer is a frustrating mix of โmaybeโ and โwe hope so.โ They generate clicks and shares, but when the CRO asks about pipeline influence, the data gets fuzzy. This gap...
by Nathan Thompson | Dec 8, 2025 | RevOps
Whileย 93% of GTM teamsย already use AI, many struggle to connect those activities to measurable business outcomes. This gap between adoption and impact leads to random acts of AI: isolated experiments with new tools that create noise but do not improve revenue...
by Nathan Thompson | Dec 3, 2025 | RevOps
Your marketing team launches campaigns and your sales team works territories. But are they operating from the same plan? Too often, the answer is no. The result is wasted spend and missed revenue targets. An integrated marketing campaign is more than a multi-channel...We are excited to announce that Fullcast has acquired Commissionly!
Bala Balabaskaran didnโt set out to become a founder; he built Fullcast because the tools he needed didnโt exist.
As VP of Go-to-Market Technology and Operations at Salesforce, Bala was charged with aligning sales, support, and service across a massive global organization. But even with world-class systems and teams, the process was fractured: plans made in spreadsheets didnโt translate to execution. Territory changes took weeks. GTM strategies were outdated the moment they were finalized.
So Bala built something better.
With decades of experience at Microsoft, HP, and Salesforce, and multiple patents in enterprise software, Bala knew how to create systems that scale. In 2016, he co-founded Fullcast, a platform that unites planning and execution so RevOps teams can move at the speed of change.
